This year, the price of yellow peaches plummeted, even as low as 1 kilogram and 1 kilogram. Most of the fruit farmers in Shandong, Anhui and Hunan have no return. In previous years, the peaches of Jiaojiao had problems this year.
When I mentioned the yellow peach, most people think of canned food
. As for the fresh yellow peach, it is rarely mentioned.
When the price of fruit soared this year, the yellow peach was yellow.
This year's Huangtao is not so lucky, "cool" is in the ground!
"This year, the price of yellow peach is extremely cheap. The peaches are not sold by the pound. A basket of 40 to 50 pounds of peaches can not be sold according to the basket. It is also waiting in line for the valuation of the merchants, which is in line with their 8 yuan to 10 yuan. If you don’t meet the yuan, they don’t want it.”
This is the case of Zhang Wang, the author of Quanji Township, Daishan County, Anhui Province.
In addition, the price of fresh yellow peaches in the fruit market of Shandong Weihai is only 10 yuan and 3 pounds, which is much cheaper than in previous years. Some farmers said that the purchase price of the yellow peaches given by the merchants in the past two days was only about 1 kilogram, but Even so, there are still a lot of yellow peaches facing the problem of slow sales.
Too easy to rot, only processed
Yellow peach is a peach that is yellow in color. It is rich in nutrients and is a fruit of health care and health. It is concentrated in the market from July to September. In China's North China, Central China, South China, southwestern generations have planted, Yanling, Weinan, Wutai, Guidong, etc. are well-known yellow peach production areas.
Because the yellow peach is not resistant to storage, it is extremely perishable and deteriorates. It can only be stored for four or five days after picking. In addition, long-distance transportation takes a certain time and is easy to bump. It often arrives in the fresh fruit market and can be preserved in a few days.
Although some areas have cold storage for storage, they can only be extended for a maximum of one to two months and are costly. This is why it is expensive, and we rarely see it.
The characteristics of the peach determine its fate that can be made into cans. Yellow peach flesh is golden, no red pigment, contains carotene, browning is not obvious.
It has fine meat, less coarse fiber, less gum, and can't make soup. Compared with other peaches, the peaches have stronger flesh, better toughness and hardness, and are not easy to fall apart after processing. They do not transform themselves into jams. These characteristics make them greatly favored by canning factories.
High birth year meets the storm year
Before 2014, the national yellow peach planting area was less than 300,000 mu, and the annual output was nearly 600,000 tons. The market price was high, the income was good, and the domestic and international demand was large. Therefore, the enthusiasm of planting yellow peaches in many provinces in recent years has been unprecedentedly high. The area of peach planting has increased rapidly, and it has gradually entered the fruit-bearing period. At present, the planting area of the country's yellow peach is more than 500,000 mu, and the annual output is more than 2 million tons.
In addition, due to the stable weather during the flowering period of the fruit trees in this spring, there is no obvious natural disaster, and the fruit setting rate of yellow peaches is high throughout the country. This year's high yields, production far exceeds the needs of processing companies.
Because of the high yield, the yellow peaches that entered the fresh fruit market this year are more than in previous years. However, the time when the yellow peach was listed was also the time when many other fruits were listed, and there were many substitutes, and the price naturally fell.
The "early early harvesting" rule in the yellow peach industry is also a bit pit. The purchaser asked the fruit farmers to pick the immature yellow peaches and seize the high price in advance to seize the market. Because the yellow peaches are not resistant to storage, early harvesting can also avoid transportation damage. It is undeniable that the maturity is not natural enough to affect the taste and flavor. The repeat customers can't develop, and they eat once and worship, which leads to weak market consumption.
Most industries are difficult to export this year, and the fruit industry is no exception. Some export processing enterprises stopped production, and orders from some foreign trade sales companies were also transferred to other countries (57% of US canned imports from China), and the export volume decreased sharply. Because this year's environmental protection efforts have increased, some small enterprises that are not up to standard environmental protection have been suspended for rectification. The reduction in demand for raw materials for yellow peaches at home and abroad has also led to this “sluggish sales storm”.
Fruit farmers are not as good as intensive management and take the road of branding
The slow-selling of fruit is really not a big news. When you read the news and brush your circle of friends, you may often see the news of “full-hearted love relay and help for fruit farmers”. This year, Hefei Yeshanshan Town Zhang Rongbao couple received 200,000 kilograms of peaches facing unsalable sales. Last year, the purchase price of pineapple dropped from more than 1 yuan to 3 cents, and the purchase price of sugar orange fell all the way to 5 cents a pound.
The oversupply of fruits and the farmers' follow-up planting, the reason behind “slow-selling, selling hardships, and buying expensive” is “information asymmetry”. The information dissemination has been fragmented since the media era, and the media have reported competing in the high-yield year. If the farmers do not have good market demand, The ability to judge often tends to grow more or less, or even wrong fruit. How to establish an effective information dissemination mechanism for the fruit market may be something we need to think about. Otherwise, the farmers can't sell it, the dealers lose money, the people can't afford it, and the strangers who sell no one will always exist.
At present, most of the peach farmers are self-produced and sold, with small scattered phenomena, lack of large-scale operation, backward management, low land output efficiency, and insufficient risk-taking capacity. Wholesalers don't dare to transport yellow peaches on long-distance transportation. The market sales are mainly based on the retailing of peach farmers. Not only are the conditions difficult and the number is limited, especially when the yellow peaches mature in the middle of August each year, the stage supply exceeds demand. Happening.
Weak brand awareness and low branding have become a major weakness of Huangtao's participation in market competition. When it comes to yellow peach, it is only yellow peach. At present, there are no varieties and brands of yellow peaches that people are familiar with. There is no uniform pricing for sales. Once the farmers encounter difficulties in sales, they compete to lower prices and eventually lose their blood. Unlike the famous "Red Fuji" in the apple world, the strawberry industry has the distinguished "Hongyan" and "Zhang Ji". The grape industry has the mighty "Jiufeng" and "Xiahei", and all of them in the Huangtao world are streaking.
China's fruit consumption market has great potential, but most of the fruit industry chain has not yet been opened up. Fruit farmers' information is not received in time, cultivars are not strong, and marketing problems are frequent. The fruit industry has never been single-handed. Only have good results.
For imported distributors, the price of canned fruit bottoms is a good time to import. Countries that are not affected by the trade war are a good consideration.
Business opportunities are bred at any time during the crisis.